Branding

Bilas

Self-initiated project

I designed a household-care identity that makes the product's function easy to find on a practical white container.

The challenge

Bottles and refill formats needed to remain recognizably related without hiding useful information beneath decorative imagery.

An outlined drop crossed by a color bar provides a simple identifier. Number 01 belongs to surface cleaner and 02 to dish soap.

Branding

Self-initiated project

I designed a household-care identity that makes the product's function easy to find on a practical white container.

Bottles and refill formats needed to remain recognizably related without hiding useful information beneath decorative imagery.

An outlined drop crossed by a color bar provides a simple identifier. Number 01 belongs to surface cleaner and 02 to dish soap.