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Nonom.xyz

Common Current: Identity master

Branding

Common Current

Nonom Friedman

I developed Common Current as a fictional community-energy identity. The project pairs an approachable public voice with a compact manual that explains how the identity should behave.

Year: 2026
Disciplines: Visual identityBrand guidelinesCampaign design

Common Current: Manual cover and contents: pages 01–02

$Common Current: Logo standards: pages 03–04$

Common Current: Color standards: pages 05–06

Common Current: Typography standards: pages 07–08

Common Current: Layout and imagery: pages 09–10

Common Current: Voice and use: pages 11–12

$Common Current: Correspondence, cards and workwear$

Common Current: Street campaign presentation

Common Current: Physical manual presentation