Branding

Common Current

Self-initiated project

I developed Common Current as a fictional community-energy identity. The project pairs an approachable public voice with a compact manual that explains how the identity should behave.

Year: 2026
Disciplines: Visual identityBrand guidelinesCampaign design

Common Current: Identity master — Identity master

The challenge

Energy communication can become either remote and technical or crowded with unsupported promises. I wanted a system that could introduce a conversation clearly and remain recognizable across information sheets, clothing and street communication.

The idea

Two parallel paths step upward together. The mark makes shared direction tangible without relying on a lightning bolt or a leaf. “Power, shared.” connects the symbol to a short, repeatable campaign line.

Common Current: Manual cover and contents: pages 01–02 — Manual cover and contents: pages 01–02

$Common Current: Logo standards: pages 03–04$

Logo standards: pages 03–04

Common Current: Color standards: pages 05–06 — Color standards: pages 05–06

Common Current: Typography standards: pages 07–08 — Typography standards: pages 07–08

Common Current: Layout and imagery: pages 09–10 — Layout and imagery: pages 09–10

Common Current: Voice and use: pages 11–12 — Voice and use: pages 11–12

$Common Current: Correspondence, cards and workwear$

Correspondence, cards and workwear

Common Current: Street campaign presentation — Street campaign presentation

Branding

Common Current

Self-initiated project

I developed Common Current as a fictional community-energy identity. The project pairs an approachable public voice with a compact manual that explains how the identity should behave.

Year: 2026
Disciplines: Visual identityBrand guidelinesCampaign design

The challenge

The idea

$Common Current: Logo standards: pages 03–04$

Logo standards: pages 03–04

$Common Current: Correspondence, cards and workwear$

Correspondence, cards and workwear