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Branding
Eastbank FC
Self-initiated project
I developed Eastbank FC as a fictional community football club. The identity connects the club name with a bridge, turning a simple local symbol into a system for shirts, communication and the ground itself.
- Year
- 2026
- Disciplines
- Visual identityApparel and merchandiseCampaign design
The challenge
I wanted the crest to be recognizable without relying on a football, a crown or invented historical honors. The system needed to feel credible on a shirt while staying useful for match information and supporter merchandise.
The idea
“Built on common ground” expresses the club as a shared place. Two piers and an arch form the crest; the arch expands into a chest band, a campaign shape and a painted tunnel detail.
