Branding

FREQ RADIO

Self-initiated project

I developed FREQ RADIO as a fictional independent station with an energetic, open-minded voice.

The challenge

The identity needed immediate impact while accommodating the practical hierarchy of a daily program schedule.

Good noise. Open ears. The system combines the physical world of a microphone with type that feels loud without requiring complex imagery.

Branding

Self-initiated project

I developed FREQ RADIO as a fictional independent station with an energetic, open-minded voice.

The identity needed immediate impact while accommodating the practical hierarchy of a daily program schedule.

Good noise. Open ears. The system combines the physical world of a microphone with type that feels loud without requiring complex imagery.