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Branding
Gojek / Kota Dekat
Independent concept
I developed an independent campaign direction for Gojek around everyday neighborhood encounters. Kota Dekat brings attention to a fruit stall, a food counter and a conversation over iced tea.
- Year
- 2026
- Disciplines
- Campaign designArt directionEditorial design
The challenge
I wanted to work within recognizable brand equity while making the campaign feel attentive to ordinary city life. The design needed to carry a short message across a street billboard, a social story and a small printed card.
The idea
Tiap belokan, cerita baru. I framed proximity as a relationship with the people and places nearby. The campaign moves from Kota Dekat to Rasa Dekat and Cerita Dekat, connecting the city, food and conversation through one verbal structure.
