Branding

Last Mile

Self-initiated project

I developed a fictional neighborhood mobility campaign that brings attention to short everyday trips.

The challenge

The campaign needed to feel energetic and direct without relying on invented environmental statistics or performance claims.

A large arrow frames ordinary acts of cycling and walking. “Make the short trip count” ties the two messages together.

Branding

Self-initiated project

I developed a fictional neighborhood mobility campaign that brings attention to short everyday trips.

The campaign needed to feel energetic and direct without relying on invented environmental statistics or performance claims.

A large arrow frames ordinary acts of cycling and walking. “Make the short trip count” ties the two messages together.