Branding

LEGO / Small Worlds

Independent concept

I explored an ecommerce campaign that uses a single brick as the beginning of an imagined place.

Year: 2026
Disciplines: Campaign designArt direction

LEGO / Small Worlds: Wide ecommerce hero — Wide ecommerce hero

The challenge

The study needed to communicate creative possibility quickly across a wide banner, category graphics and a vertical format without inventing a product launch.

The idea

“Small bricks. Big worlds.” pairs a photographed brick with a simple drawn setting. A rectangle becomes a building, a train or a castle through the surrounding lines.

LEGO / Small Worlds: Three category campaign graphics — Three category campaign graphics

Branding

LEGO / Small Worlds

Independent concept

I explored an ecommerce campaign that uses a single brick as the beginning of an imagined place.

Year: 2026
Disciplines: Campaign designArt direction

The challenge

The study needed to communicate creative possibility quickly across a wide banner, category graphics and a vertical format without inventing a product launch.

The idea

“Small bricks. Big worlds.” pairs a photographed brick with a simple drawn setting. A rectangle becomes a building, a train or a castle through the surrounding lines.