Branding

Low Tide

Self-initiated project

I developed Low Tide as a fictional small coastal hotel with a direct, relaxed voice.

The challenge

The identity had to feel welcoming while remaining clear on practical guest items and arrival signage.

A horizon between two words. I used one coral rule to divide LOW and TIDE, then carried that line into cards, a door hanger and a guest guide.

Branding

Self-initiated project

I developed Low Tide as a fictional small coastal hotel with a direct, relaxed voice.

The identity had to feel welcoming while remaining clear on practical guest items and arrival signage.

A horizon between two words. I used one coral rule to divide LOW and TIDE, then carried that line into cards, a door hanger and a guest guide.