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Branding
Nike / After Hours
Independent concept
I explored a Nike Running campaign about finding time to run after the working day. The concept follows ordinary runners through preparation, movement and the pause afterward.
- Year
- 2026
- Disciplines
- Campaign designArt directionEditorial design
The challenge
I wanted to work within recognizable brand equity while developing a specific photographic voice. The challenge was to make night running feel personal and believable, with enough graphic clarity for a billboard and enough intimacy for editorial use.
The idea
“After Hours” treats a late run as time reclaimed. Small orange timestamps connect the scenes without presenting a race schedule or performance metric. “Run your own time” ties the sequence together.
