Branding

OTHERKIN

Self-initiated project

I developed OTHERKIN as an original skincare concept with a direct, personal voice. The identity treats daily care as a little room within a busy day.

Year: 2026
Disciplines: Visual identityPackaging designCampaign design

OTHERKIN: Product family: bottle, jar, serum and carton — Product family: bottle, jar, serum and carton

The challenge

I wanted a beauty system with recognition beyond a discreet logo on a neutral bottle. It needed to work on a tall cleanser, a short jar, a serum bottle, and portrait-led advertising without relying on ingredient or efficacy claims.

The idea

Parentheses became the central device: a pair of marks that makes space around a person, a product, or a short thought. “A little room for you” carries that idea into the campaign.

OTHERKIN: Beauty campaign poster — Beauty campaign poster

OTHERKIN: Flat packaging artwork — Flat packaging artwork

OTHERKIN: Retail counter — Retail counter

OTHERKIN: REST ecommerce creative — REST ecommerce creative

OTHERKIN: Magazine advertisement — Magazine advertisement

OTHERKIN: Daily care set — Daily care set

Branding

OTHERKIN

Self-initiated project

I developed OTHERKIN as an original skincare concept with a direct, personal voice. The identity treats daily care as a little room within a busy day.

Year: 2026
Disciplines: Visual identityPackaging designCampaign design

The challenge

The idea

Parentheses became the central device: a pair of marks that makes space around a person, a product, or a short thought. “A little room for you” carries that idea into the campaign.