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Rove Standard: Identity and label master

Branding

Rove Standard

Nonom Friedman

I designed Rove Standard as a fictional outdoor clothing identity with the directness of an equipment label. Its field manual connects the identity to garment labeling and campaign communication.

Year: 2026
Disciplines: Visual identityBrand guidelinesApparel and merchandise

Rove Standard: Manual cover and contents: 01–02

Rove Standard: Mark, clear space and color: 03–04

Rove Standard: Typography and label architecture: 05–06

Rove Standard: Image direction and voice: 07–08

Rove Standard: Garment applications

Rove Standard: The Long Way campaign poster

Rove Standard: Manual presentation