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Nonom.xyz

Sambal Jam: Good food. Louder. hero

Branding

Sambal Jam

Nonom Friedman

I developed Sambal Jam as a food campaign built around an ordinary meal made more expressive by one spoon of chili. The brand is fictional, with English campaign language and familiar food cues.

Year: 2026
Disciplines: Campaign designPackaging designArt direction

Sambal Jam: Take lunch up a notch

Sambal Jam: Product campaign

Sambal Jam: Shared-table editorial

Sambal Jam: Three social graphics presentation

Sambal Jam: Street poster presentation

Sambal Jam: Counter display

Sambal Jam: Editorial spread