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Nonom.xyz

SELA: Three-origin 250 g package family

Branding

SELA

Nonom Friedman

I developed SELA as a contemporary Indonesian coffee concept with a bilingual voice. The identity connects a pause in the day with a visible pause in the name.

Year: 2026
Disciplines: Visual identityPackaging designCampaign design

SELA: Bilingual Make Time poster

SELA: Cups, menu and cafe materials

SELA: Cafe frontage and signage

SELA: Tote and T-shirt

SELA: Three-origin 100 g tasting set

SELA: Flat label artwork

SELA: Digital campaign