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Branding
Sony / Close Listening
Independent concept
I explored an intimate photographic direction for a Sony listening campaign, centered on the small personal moment of staying with a song.
- Year
- 2026
- Disciplines
- Campaign designArt directionEditorial design
The challenge
Consumer-electronics imagery can become detached from the person using the product. I wanted the campaign to connect a tactile object with an emotional experience while remaining restrained and recognizable.
The idea
“Close Listening” moves between the face of a listener and the material detail of headphones. The closeness of the crop becomes the consistent visual idea.
