Loading work…
Branding
Uniqlo / Daily Layers
Independent concept
I explored an everyday layering campaign for Uniqlo, using a small wardrobe combination as the link between street portraiture and product detail.
- Year
- 2026
- Disciplines
- Campaign designArt direction
The challenge
The study needed to work within a familiar, restrained brand context while giving ordinary clothing a coherent visual story.
The idea
“Daily Layers” follows one fictional person and the same outfit from the street to a quieter indoor moment. The editorial spread brings the clothing closer through collar, sleeve and folded-garment views.
