Branding

Working Title

Self-initiated project

I developed Working Title as a fictional conference about design as an ongoing process of questioning and revision.

The challenge

The identity needed to feel open and exploratory while keeping schedules, credentials and stage information practical.

Proofreading marks become the visual signature. The title itself remains a working proposition, supported by the line “Keep asking.”

Branding

Self-initiated project

I developed Working Title as a fictional conference about design as an ongoing process of questioning and revision.

The identity needed to feel open and exploratory while keeping schedules, credentials and stage information practical.

Proofreading marks become the visual signature. The title itself remains a working proposition, supported by the line “Keep asking.”